Sign-up to our newsletter

For your free monthly marketing tip.


Suffolk optician recognised as UK’s best

Published on 13/04/16 12:54:pm

A Suffolk optician has been recognised as the UK’s best independent practice at a prestigious awards ceremony.

Observatory the Opticians, an independent practice based at the High Street, Southwold, has been named the UK’s best at the national Optician Awards. The awards - the premier event in the optical calendar – were held at the Vox Centre, Birmingham on Saturday (April 9.)

The Independent Practice of the Year category recognises outstanding achievement in providing an independent service to customers, while accrediting the practice’s dedication to the improvement of its offering. A key consideration for the judges was the level of customer satisfaction and individualised eye care provided to patients. The panel also considered the quality and diversity of the optical products offered.

Jacqui Sayer, Practice Manager at Observatory the Opticians, said: “We are absolutely thrilled and very proud to have been named as the UK’s Independent Practice of the Year; this is a wonderful achievement for a small country practice. We’ve put a lot of effort into our shop in the past year, renovating the interiors and expanding the frame range. It is a wonderful feeling to be able to offer the people of Southwold the very highest standard of optical care and whilst we remain humble we do believe this award is very much deserved.”

The company’s Beccles practice won the same award in 2014.

“We have now won this award twice in three years, which is an absolutely outstanding performance and a major endorsement of our professional approach, skilled staff and focus on customer care,” said Miss Sayer.

The company’s flagship practice in Muswell Hill, north London, was also named the Fashion Practice of the Year, an accolade it previously won in 2010.

Picture caption: The team from Observatory the Opticians collecting its award.

Members of the media needing further information should contact Patrick Lowman of Patrick Lowman PR on 07792 428555 or by email